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Dashboard and Statuses

Campaign Dashboard and Campaign Types

The Campaign Dashboard shows a list of your campaigns, with campaign name, type, status, scheduled or sent time. If the campaign has been sent, it shows the recipients for the campaign and the top level performance values: open and click-through rate.

Every campaign is listed along with its current status. Campaign status are: Edited, Scheduled, Sending, Stopped or Sent. Take a moment to learn more about the different statuses and their implications:

Edited – When you are currently in the process of creating a campaign and it is yet to be completed or scheduled. You can change or edit the Campaign name, sender’s name, sender’s email address, the design or the campaign body and the email list at this stage. It is not possible to edit the campaign type after a campaign is created.

Scheduled – The campaign is scheduled to be delivered at a future time and date. You can view the scheduled time of the campaign in the dashboard. It is not possible to edit the campaign while in this status.

It is possible for you to turn off the campaign and apply changes. You can do so by clicking on ‘Turn Off’ button in the ‘Recipients’ tab. On turning off the campaign, the campaign’s status changes back to ‘Edited’. After editing you will need to schedule the campaign again.

Sending – The campaign is currently in the process of being sent. It is possible to stop a campaign at this stage by clicking on ‘Stop’ button in the ‘Recipients’ tab. The campaign’s status will now change to ‘Stopped’.

In this scenario since the campaign has been stopped before finishing, some contacts have received the campaign before it is stopped. We recommend you to check your campaign before turning it on to avoid sending the wrong information. After turning your campaign back on, Pepo Campaigns will email ONLY to the contacts that have not recived the original campaign. Contacts added to the list after the starting of a campaign will not be targted on this campaign. 

Stopped – At this stage it is possible for you to change the subject and the content of the campaign. It is not possible to change the Sender’s name and email; Campaign name and the target audience/email list.

Please note: You can reschedule a ‘stopped’ campaign within nine days interval only.

Sent – This status means that the campaign has been delivered as scheduled. And all the recipients have received the campaign and report data is being collected.

Campaign dashboard also gives you a preview of your campaign results. Given below are the terms used and what they mean:

The Sent colomn shows the number of total target recipients, which includes all contacts to which the campaign was attempted to be sent, including those that have resulted in hard and soft bounces.

Open Rate is the unique count of subscribers who opened the email campaign divided by the number of delivered emails.

Click-Through Rate is the unique count of subscribers who clicked on a link provided in the email campaign divided by the number of delivered emails.

Campaign Types

We have two Campaign options each with different and flexible settings which you can use depending on the needs: Regular Campaign and A/B Test Campaign

Regular Campaign

Regular campaign can be quickly set up and designed and customized for content, choosing whether to be sent immediately or scheduled for later to a list/segment. Regualr campaigns do not include an A/B test. 

Create a Regular Campaign

  1. Click on ‘Create a Campaign’ button on the campaign dashboard.
  2. Select ‘Regular Campaign’ box on the ‘Campaign Setup’ tab.
  3. Input your campaign name, subject line, sender name and sender email address.
  4. On clicking ‘Next’ to create the campaign and continue to the template section.

A/B Test Campaign

A/B testing is one of the easiest ways to increase conversion rates and learn more about your audience tastes and preferences. A/B test campaign will compare two versions of a campaign to see which one performs better.

Compare two campaigns variations – Test A and Test B – to a subset of the recipients. Track the performance and the one that achieves a better conversion rate is the winner.

The winner can be automatically or manually selected and the winning version sent to the remaining subscribers in the list/segment.

There are three types of A/B test:

Subject Line –The subject line is what grabs the email reader’s attention and gets them to open the message and keep reading. Test different wording, as well as different text length here, to get the best results. 

Sender Name – Different sender names can be used to connect with different segments of its target audience. Testing these sender names will help to match the right sender name with the right target audience. 

Content – Use unique different email content and layout for Test A and Test B or try testing the effect of minor changes e.g. display prices versus without prices, different CTA placement etc. 

The length and formatting of your body copy make the difference in how many recipients interact with it. Test out different formats (lists, lots of headlines and short paragraphs, etc.) as well as different copy all together to see what works best.

Create A/B test campaigns

  1. Click on ‘Create a Campaign’  button on the campaign dashboard.
  2. Select ‘A/B Test’ box in the ‘Campaign Setup’ tab.
  3. Next step, you decide which variable will be tested – the ‘subject line’, the ‘sender’ name or the ‘content’.  

For a ‘Subject line’ A/B test, you will input campaign name, two subjects lines A and B and sender name, email in the setup page.

For ‘Sender’ A/B test, you will input campaign name, subject line and two sender names A and B, sender email in the setup page.

For ‘Content’ A/B test, you will input campaign name, subject line and sender name, email in the setup page as the content differentiation happens at the following stage.

Click on ‘Next’. For ‘Content’ A/B test you will reach the ‘Content’ section , with Test A and Test B cards to be filled with different content.

Sample Size

Increasing the sample size will increase the statistical significance of your test. For open rate tests (Subject and Sender) we recommend sending every version of a subject A/B test to at least 100 subscribers. For click rate tests a bigger sample is needed. Pepo Campaigns recommend using this calculator to help you understand the statistic significance of your test.

Updated on November 23, 2016

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