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Schedule a Campaign

Once done with the Template and Design Section, the last section to be completed before the campaign is ready to be sent , is the Recipient section.

Scheduling a A/B test campaign

Schedule a Regular Campaign

  1. Select the list to which you want to send the campaign to. Incase of a many list, you can search for the list by using the search box on top right.
  2. Once a list is selected, the screen updates showing a choice between the full list or one of the segments in the list.
  3. You can also view the contacts in the list/segment by clicking on ‘View List’ . This will open up the list in a new tab.
  4. Choose the date and time from the calendar box to schedule the campaign for later.
  5. If you need to schedule the campaign immediately , click on the ‘Send Now’ box.

Schedule an A/B Test Campaign

  1. Select the List to which you want to send the campaign to. Incase of a many list, you can search for the list by using the search box on top right.
  2. Once a List is selected, the screen updates showing a choice between the full list or one of the segments in the list.
  3. You can also view the contacts in the list/segment by clicking on ‘View List’ . This will open up the list in a new tab.
  4. The additional step in the case of an A/B test campaign is to set the test parameters:

First you need to specify the size of the sample or your test group , i.e. how many subscribers are going to be included in the test group. Hold and drag the slider in order to set the required value i.e the percentage of contacts who will receive Test A and Test B.

When choosing the portion of your subscriber list that will receive each of the two test messages the minimum for any campaign is 2% and the maximum is 100%.

Tip: you can set the slider to send Test A to 50% and Test B to 50%. This will send one email test to half of the contacts on the list, and the other email to the other half of contacts.

There is no winning segment in this case and you can compare the statistics of the two to see which was more successful. This practice is advised for scenario when the test variation results cannot be statistically analyzed due to small size of the sample.

1.Next,you need to decide how the winning test will be chosen.

Choose your winning metric to determine your winning campaign based on unique opens by delivered, unique clicks by delivered, or manually.

2. The last parameter to determine is the duration of the tests. This is where you specify the number of hours or days after which the system will send the ‘winning’ version of the campaign to the remaining group of subscribed contacts.

Example :  If you schedule a campaign on Pepo Campaigns to go out at 8am and you set this parameter to be 2 hours, the winning test will ultimately go out at 10am taking into account performance data collected in the first two hours after the sent.

Please note : Winner interval cannot be more than 9 days. What this means for you is the winning version has to be scheduled for delivery within 9 days of setting up the A/B test.

3. Choose the date and time from the calendar box to schedule the campaign.

4. If you need to schedule the campaign immediately , click on the ‘Send Now’ box.

Please make sure to test before you start the test to ensure that the test does not have any errors prior to scheduling it. That is because you cannot make any campaign changes when an A/B test is in progress.

You can stop it if it has been scheduled for a later date and time but no changes can be made for a test in progress.

Once you have a winner or a winning campaign through either test completion or manually, the remaining recipients of the list will be sent the winning test . This schedule will depend on the duration of the test decided by you earlier.

The A/B test results are included in the campaign reports so you can revisit them when designing your next campaign.

Please take a look in our reports section to understand how to view A/B test performance for automatic and manual winner.

In the case where the winner has to be selected manually, you will be notified on the platform and via email that is time to choose the winner variation and schedule the remaining winner campaign.

Turn off a Campaign

It is possible to turn off a campaign after scheduling it. To do so , click on ‘Turn Off’ in the ‘Recipients’ tab.

This will stop the campaign at whatever stage it is at. Based on when you stop the campaign and your current sending rate, there will be a different number of recipients who would have received the campaign at that stage.

Duplicating a campaign

Pepo Campaigns allows you to save time by duplicating campaigns. You may wish to copy a campaign for various reasons – sending it to different target audience or same set of subscribers but with subtle content changes.

To copy a campaign:

  1. Select the campaign you want to duplicate.
  2. Hit ‘Duplicate’ in the menu option of the dashboard.
  3. The duplicated campaign now loads with “_copy” appended to the name. At this stage you are free to make any changes you wish to the campaign. It is also possible to change campaign type in a duplicate campaign.

In case of a Regular campaign being duplicated into an A/B test campaign for content , the original content from the Regular campaign will be saved as Test A. Test A is editable. For Test B you will have to add content.

In case of a A/B test campaign being duplicated into a Regular Campaign, Test A will be retained as the main content for the campaign.

Delete a Campaign

A campaign can be deleted by selecting the campaign you want to delete on campaign main page, hit ‘Delete’ near top left of dashboard. Only campaigns which are inactive and incomplete can be deleted.

Updated on November 23, 2016

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